White Fox
A modern nicotine pouch brand with clean Scandinavian character and refined product presentation.
Our Brands
Smokeless Nicotine
Siberia
Made in Sweden, Siberia was created to meet a clear demand within the smokeless nicotine category: a stronger, more defined experience
Lenny’s Cut
Lenny’s Cut is a traditional Swedish snus brand known for its classic tobacco-centric profiles with subtle citrus notes, appealing to experienced snus users and aficionados.
Oden’s
Oden’s is a Swedish snus brand created in the mid-2000s. The brand is inspired by Odin, the Allfather of Norse mythology.
KYX
KYX was created within the smokeless nicotine category to address a clear gap: many existing products leaned either toward extreme intensity or toward a plain, interchangeable experience. The brand’s starting point is a smoother, more controlled nicotine pouch format with a stronger emphasis on flavor, design, and everyday usability
Food & Beverage
Green Grove
Green Grove is an Armenian food brand focused on preserving grape leaves as a practical cooking ingredient.
Sparklet
Sparklet is a premium chocolate and confectionery brand operating in the gourmet sweets category.
Apicius Jam
Rooted in ancient Roman gastronomy, the brand takes its name from Apicius and the recipe tradition linked to De re coquinaria
Titta
Titta focuses on 100% natural juices intended to keep the fruit’s real taste and nutritional value.
Kuchak
From the depths of Armenia’s untainted subterranean reservoirs, Kuchak presents water built around purity, safety, and everyday enjoyment.
Yemmi Tomato
Yemmi Tomato is a tomato-products brand made in Armenia, focused on everyday staples like ketchup and tomato paste.
Alcoholic Beverages
Kutque
Founded in Armenia’s Vayots Dzor region, Kutque operates in the premium wine industry, focusing on terroir-driven, biodynamic production.
Arax
Arax Vodka is an Armenian spirits brand operating in the premium vodka segment. The brand is one of the most unique and appealing among GNG products. It is built around Armenia’s natural resources, particularly high-quality underground mineral water and locally sourced herbs.
Noren
Noren is tightly rooted in the Areni grape tradition of Armenia. It’s designed as a companion expression to the flagship Kutque wines, crafted from high-quality lots that aren’t selected for the flagship bottling, but still carry the same origin, farming discipline, and respect for the land’s natural rhythms.
Serious Snake
Positioned in the light alcoholic beverages segment, Serious Snake was created to turn simple drinking moments into something more expressive and enjoyable.
Nanna
NANNA operates within the spirits and alcoholic beverages industry, specialising in flavoured vodka. The brand was developed in Armenia, drawing on the country’s natural highlands and longstanding distillation traditions.
Real Estate
Kamar
Through its development, KAMAR has positioned itself as a premium business address in Armenia’s capital, offering modern facilities, heritage character, and central access for companies seeking high-quality workspace.
Building Across Industries
A collective of distinct operations united by excellence. Explore the independent businesses that make up the GNG family.
Explore Our Companies
Quality is a Choice
Every decision we make reflects a commitment to building better.
Explore the brands that define our vision, learn about the businesses we invest in, and discover how our principles shape the products and experiences we create.
