International group with 200+ operations across diverse industries
GNG is an international group of companies built on Swedish quality, principles, and long-standing expertise. We bring together more than 200 businesses across different industries, united by a shared value system.
From Swedish roots to a presence in over 150 countries, GNG has grown by applying the same uncompromising standards everywhere it operates.
Our foundation rests on three non-negotiables: performance, integrity, and adaptability. Quality is not a feature we offer. It is a system shaped by deliberate decisions and accountability over time.
Together with a multicultural family of 5,000+ key players, we work to shape quality standards for the businesses to come.
Different Categories, One Value System
Smokeless nicotine is the foundation of GNG's international growth. Built on Swedish expertise and decades of product development, our portfolio brings together globally recognized brands that set standards for quality, innovation, and responsible manufacturing.
Our food and beverage portfolio combines trusted everyday products with premium concepts developed for long-term relevance. Every brand is built around consistent quality, thoughtful positioning, and lasting consumer value.
Our wine and spirits businesses celebrate craftsmanship, authenticity, and regional heritage. By combining traditional expertise with modern brand development, we create products defined by character, quality, and origin.
Our media businesses strengthen communities through trusted content and established broadcasting platforms. Guided by the same principles as every GNG venture, they are built on quality, integrity, and long-term relevance.
We invest in financial businesses that expand access, enable growth, and support economic participation. Our focus is on creating trusted financial solutions that deliver long-term value for individuals and businesses alike.
Our real estate portfolio is built around responsible development and enduring quality. We create commercial environments that combine thoughtful design, operational excellence, and lasting value for the communities they serve.
Through aviation and engineering, GNG contributes to critical infrastructure that supports regional connectivity and long-term economic development. Our businesses combine technical expertise with operational excellence to build sustainable capability.
Our agricultural ventures harness Armenia's natural strengths to produce high-quality products while supporting sustainable development, local communities, and long-term stewardship of the land.
A broader set of businesses operating across industries, each governed by the same value system that runs through every GNG business.
The brands and identities we build.
A modern nicotine pouch brand with clean Scandinavian character and refined product presentation.
Founded in Armenia’s Vayots Dzor region, Kutque operates in the premium wine industry, focusing on terroir-driven, biodynamic production.
Made in Sweden, Siberia was created to meet a clear demand within the smokeless nicotine category: a stronger, more defined experience
Arax Vodka is an Armenian spirits brand operating in the premium vodka segment. The brand is one of the most unique and appealing among GNG products. It is built around Armenia’s natural resources, particularly high-quality underground mineral water and locally sourced herbs.
Green Grove is an Armenian food brand focused on preserving grape leaves as a practical cooking ingredient.
Through its development, KAMAR has positioned itself as a premium business address in Armenia’s capital, offering modern facilities, heritage character, and central access for companies seeking high-quality workspace.
Noren is tightly rooted in the Areni grape tradition of Armenia. It’s designed as a companion expression to the flagship Kutque wines, crafted from high-quality lots that aren’t selected for the flagship bottling, but still carry the same origin, farming discipline, and respect for the land’s natural rhythms.
Sparklet is a premium chocolate and confectionery brand operating in the gourmet sweets category.
Rooted in ancient Roman gastronomy, the brand takes its name from Apicius and the recipe tradition linked to De re coquinaria
Lenny’s Cut is a traditional Swedish snus brand known for its classic tobacco-centric profiles with subtle citrus notes, appealing to experienced snus users and aficionados.
Titta focuses on 100% natural juices intended to keep the fruit’s real taste and nutritional value.
Positioned in the light alcoholic beverages segment, Serious Snake was created to turn simple drinking moments into something more expressive and enjoyable.
From the depths of Armenia’s untainted subterranean reservoirs, Kuchak presents water built around purity, safety, and everyday enjoyment.
KYX was created within the smokeless nicotine category to address a clear gap: many existing products leaned either toward extreme intensity or toward a plain, interchangeable experience. The brand’s starting point is a smoother, more controlled nicotine pouch format with a stronger emphasis on flavor, design, and everyday usability
NANNA operates within the spirits and alcoholic beverages industry, specialising in flavoured vodka. The brand was developed in Armenia, drawing on the country’s natural highlands and longstanding distillation traditions.
Yemmi Tomato is a tomato-products brand made in Armenia, focused on everyday staples like ketchup and tomato paste.
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Every decision we make reflects a commitment to building better.
Explore the brands that define our vision, learn about the businesses we invest in, and discover how our principles shape the products and experiences we create.
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