Yemmi

Today, Yemmi focuses on simple, tomato-forward products with clear, familiar uses in the kitchen. Its ketchup is made according to a unique recipe from selected tomatoes with added spices and is described as having a spicy aroma and a rich natural taste of fresh tomatoes, with a serving recommendation that fits meat dishes especially well.

The tomato paste is positioned as a straightforward product made from carefully sorted and washed tomatoes grown in sunny Armenia, with no preservatives or additives, only tomatoes.

Alongside these, the brand also presents tomatoes in their own juice as a practical substitute for fresh tomatoes in colder seasons and as an easy addition to everyday meals.

Yemmi’s tomato paste process is described in practical, production-level terms: tomatoes are peeled and deseeded, then crushed using a triple crushing machine and concentrated in a vacuum to 30% dry matter.

Across the brand’s messaging, the emphasis stays on using pure, ripe, freshly harvested tomatoes and keeping the product’s rich colour and natural tomato character through careful processing.