Smokeless Nicotine
One of our most established categories, built on product integrity, compliance, and long-term brand leadership in the smokeless and tobacco space.
Built on
Principles
From Scandinavian entrepreneurship to
creating lasting value worldwide.
GNG is a group of businesses aligned by shared principles and a long-term vision. Operating across different industries, our companies are united by clear standards, responsible ownership, and disciplined execution.
Our Story
Our Story
What began as a simple goal to create products that combine comfort, clarity, and quality evolved into a global exploration of smokeless innovation, guided by Swedish discipline and a forward-looking vision. Today, our portfolio spans the globe, from modern nicotine products to biodynamic wine and sustainable business centers, all driven by the same principle: building businesses founded on integrity, purpose, and lasting impact rather than passing trends. Across every venture, we preserve these values, investing in ideas that inspire meaningful change and create long-term value. Though diverse in operation, all of our endeavors are united by three enduring principles: Unity, Honor, and Courage.
Explore Strategic Compass
GNG Business & Operations
Alongside consumer brands, GNG builds and supports businesses that operate at the structural level, contributing to the Financial Sector, Real Estate, Civil Aviation, Engineering, and Agriculture with our companies, including:
Food & Beverage
Consumer products built for scalability and everyday relevance, without compromising on quality control or production standards.
Alcohol
Premium goods where craftsmanship, origin, and tradition are inseparable from the product. Built to endure, not to follow a category trend.
Media
Media businesses operating with the same ownership discipline that governs every GNG venture. Built to inform, entertain, not to chase reach.
Finance
Systems that enable growth, mobility, and financial access. Structured for long-term stability, not short-term returns.
Real Estate
Property and development projects guided by the same principle of responsible ownership that defines how GNG builds everything it commits to
Civil Aviation
Aviation operations built on precision, accountability, and a long-term view of infrastructure development
Agriculture
Agricultural development rooted in responsible land use, quality production, and the kind of long-term thinking that the industry demands.
Other Significant Ventures
A broader set of businesses operating across industries, each governed by the same value system that runs through every GNG business.
GNG Numbers
The scale of our reach
150+
Countries where our brands are available
200+
Products & Solutions worldwide
5000+
A family of people worldwide
What Drives Us
Mission. Vision. Purpose.
Mission
We strive to build, invest in, and develop brands that bring meaningful quality into everyday life, from fine goods to lifestyle and innovation. We focus on categories where we can be exceptional, creating products that combine craftsmanship, a healthy balance of heritage and innovation, intelligence, and long-term value.
Vision
GNG’s brands shape a future where business growth is defined not by numbers, but by purpose, where consumer products are made with clarity, care, and vision in mind, and where every brand under GNG stands as proof that excellence and ethics can coexist.
Purpose
We exist to make better choices for our consumers, our partners, and our industries. Our responsibility is to set higher standards of quality and judgment, take both the risk and the responsibility when others follow, and ensure that what we build today continues to matter tomorrow.
GNG’s Strength
Our People
At GNG, everything begins with people who have the knowledge and experience to make the right decision at the right time. Our teams bring together thinkers, visionaries, makers, and partners who value integrity, purpose, and impact every step of the way.
We work across the world and markets, but share one belief: quality is built by those who care enough to question, refine, and sometimes choose the harder path. This shared mindset allows us to create brands that stand, not because they follow a formula but because they are made by people who don’t settle.
Jane Schleifer
Chief Human Resources Officer
Emery Kenter
Chief Executive Officer
Cristofer Schleifer
Chief Marketing Officer
Emery Kenter
Chief Executive Officer
Cristofer Schleifer
Chief Marketing Officer
Lincoln Schleifer
Chief Human Resources Officer
Because Quality is a Choice
Every decision we make reflects a commitment to building better.
Explore the brands that define our vision, learn about the businesses we invest in, and discover how our principles shape the products and experiences we create.
